The Border Watch : January 12th 2016
A future built on strong foundations TO SAY 2015 had been a good year for the Shorthorn breed would be an understatement in anyone’s estimation. The nations largest beef processor, JBS Australia, launched a Shorthorn branded beef product, with Shorthorn producers offered a significant premium to supply the brand. Shorthorn calves set what was then an eastern states saleyard record price of $1264.76, paid for a pen of 11-month-old steers weighing 442kg. Mike Newton of Miller Whan and John Agencies, Mount Gambier, South Australia, sold 23 Shorthorn steers in Mount Gambier for what was possibly a South Australian record at $3.04/kg to return $1190/head for owners, Keith and Karena Higgins, Patanga, Mount Gambier. Yambah Station, Alice Springs also broke the Alice Springs sale yards’ record for their Shorthorn heifers with 71 head of 400kg heifers selling for 310c/kg to return an incredible $1242.18. The record average price for an onproperty Shorthorn stud sale was broken twice in two days – first by Narrabri, NSW, stud Yamburgan Shorthorns at $8882, and then by Futurity Shorthorns, Baradine, NSW, at $9487. The 2015 National Shorthorn Sale at Dubbo, NSW, set its own record average at $6713. Importantly, Shorthorns have begun to shatter the myth that red coated cattle don’t receive premiums in the market for producers. “We are moving into a period of excellent returns for cattle breeders, with buyers paying to record prices,” Graham Winnell, Shorthorn Beef, said. “If we want to sustain the current market, quality has to be delivered as well. “Cattle must perform for end users, it just isn’t good enough to describe quality by coat colour alone. Demand has to be driven by performance,” Mr Winnell said. 2016 will hopefully bring a return to normal seasons in Southern Australia eating qualities of the Shorthorn breed. To assist with this, the finished beef product will be further underpinned by MSA grading, and must achieve a minimum marble score of two after 140 days on feed at JBS Australia feedlots. “The Shorthorn breed is moving away from commodity based production to a market oriented model,” Mr Winnell said. “For any cattle breed, meeting and • Shorthorn steers on feed at JBS Australia’s Prime City, Tabbita NSW. and with that an air of opportunity for cattle producers. Far from being content with the successes of 2015 however, the Shorthorn breed has further plans to make gains in 2016. “The Shorthorn breed understands the need for continuing progress to ensure that the breed delivers further increases in quality and demand,” Mr Winnell said. “There will always be more challenges, but the objective is extremely clear – continued development and improvement towards producing the best possible product for the industry,” he said. Shorthorn Beef is launching an upgraded version of Breedplan, which will make the Shorthorn Breedplan analysis the most accurate it has been. This will be underpinned by commencement of a new round of progeny testing through the Shorthorn BIN projects. “The Shorthorn breed is building elevated rates of genetic gain through greater uptake of artificial insemination amongst breeders,” Mr Winnell said. He said that it is critical this is under- pinned by the most accurate analysis possible, in order to ensure breeders are able to deliver the greatest level of performance with the highest accuracy. Maternal efficiency and carcass qual- ity are underpinning the current increased demand for Shorthorns. Shorthorn cattle have been bred for Australian conditions for over two centuries, they are hardy and adaptable to varied climates. Fertility, temperament and longevity are traits the Shorthorn breed has long been renowned for, however the breed is continuing to develop further strengths around maternal efficiencies. “Calving ease and fast early growth to target markets are key traits to increase maternal efficiency. The Shorthorn breed is focusing heavily on these traits,” Mr Winnell said. “Premiums alone won’t bring breeders profitability. Breeders looking to maximise profits need to be able to produce the highest quality article from the lowest Isuzu the ideal rural workhorse THE Isuzu Ute brand has been one of Australia’s fastest growing car companies since they began distribution under their own name back in 2008. OGR Trucks is proud to be associated with the Isuzu Ute brand as it continues on from the market leading truck range. Isuzu Ute topped the 20,000 sales mark in 2015. Only offering two products, this is a great feat. 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Contact Dennis Sneddon on 0429 377 610 or Nathan Butler on 0419 827 060 at OGR Trucks to discuss the Isuzu Ute Range. • Warrensville Aberdeen B220, a major sire at Warrensville by highly successful New Zealand Sire, Kairuru Aberdeen features breed trait Leader for 600 day growth (+97), above average milk (+14), and huge EMA of +5.0 and positive figures for rib and rump fat. Performance on grass WARRENSVILLE’S Field Day on Tuesday, February 9 will feature 35 Poll Hereford Bulls, principally grass reared, that have been reserved for the 36th Warrensville Annual Production Sale to be held on Tuesday, February 23 at 2.30pm. Neighbours and guest vendors Mark and Jade Scown of Markowen will offer their five top herd sire prospects. Agents are Landmark and Miller Whan and John. Also available for inspection will be new sire Bendulla Heavyweight H200 and Merrina Crackerjack G20 who is by the great New Zealand bred bull Koanui Unanimous 3152 and offers the qualities that many Hereford breeders are looking forward in today’s market – growth, carcass and index traits that cannot be ignored, with 11 EBV traits in the top five percent of the breed. Warrensville is looking forward to calves from their new sire Oakdowns Jimmy J192 by the good breeding sire Yarrandabbie Egan E009 in 2016. Also on show will be the team of eight heifers for the ANZ Heifer Challenge and representatives of the herd. Warrensville joined over 350 stud females in 2015. The latest sire introduced with calves arriving in spring of 2016 is the US Sire NJW Twenty Twelve, Homozygous polled, labeled as commanding, eye catching and powerful. Really wide and expressive from behind, with plenty of colour and pigment. Warrensville proprietors Chris, Pam and Tim Steer invite all interested cattle people to attend, compare their cattle and enjoy the hospitality. The Border Watch Beef Focus 2016 - 11 cost of production possible, in order to maintain healthy margins,” he said. This includes longevity and temperament. Females need to remain in the herd long enough to deliver a positive rate of return after the costs of carrying replacements heifers through into production are factored in. Mr Winnell said that many females don’t return a positive ROI until at least five years of age. Every female that is culled from the herd before that, whether for fertility, calving ease, temperament or structural issues, runs the risk of passing a financial burden to the rest of the herd. It is not unusual to see Shorthorn females still in production at 12 to 14 years old, a remarkable feat for purebred cattle. This translates into real dollars for producers. Carcass quality is another driving force for the Shorthorn breed. With the launch of the new JBS Australia Shorthorn Branded Beef program, JBS Australia will target both the highly exclusive Shorthorn pool of cattle, as well as the proven exceptional exceeding the market’s expectations is the key to unlocking increased demand and value,” he said. The JBS Australia Shorthorn brand will be a niche program and pay a premium for cattle that met the verification process of the Shorthorn Society. That verification process requires producers to register with Shorthorn Beef as suppliers for the program, although they do not necessarily need to be members of the society. Steers are required to be either pure Shorthorn or have a minimum 75 percent Shorthorn content crossed with British breeds. They are also required to have a cur- fewed weight of 380kg to 500kg and milk or two teeth. Breeders wishing to supply steers to the program need to coordinate their marketing with their local JBS Australia buyer. “Marbling is one of the key compo- nents underpinning the eating quality of the brand,” Mr. Winnell said. “Premiums are now being paid for Shorthorn steers that meet the requirements. “Given the premiums available through this program, the Shorthorn breed now provides commercial producers in Australia an extremely viable model for their current production systems. “This is truly exciting for the Australian beef industry, as Shorthorns are working to deliver the best possible standard of excellence from maternal efficiency through to carcass quality.” Mr Winnell said.
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January 13th 2016