The Border Watch : December 31st 2013
4 ADVERTISING FEATURE The New Mercedes-Benz C-Class THE C-Class is the biggest-selling model series from MercedesBenz. Sales of the preceding model, which was launched in 2007, total over 2.4 million. The new C-Class offers sensual and clear design and a host of technical innovations as well as a comprehensive scope of standard equipment and exemplary emission and fuel consumption values. This all adds up to substantial added value and long-term savings on motor vehicle tax and at the filling station. “Mercedes at its best - that’s the new C-Class, which sets new standards for the mid-range segment on many fronts,” says Prof. Dr Thomas Weber, Member of the Board of Management of Daimler AG responsible for Group Research and MercedesBenz Cars Development. “It is characterised by an emotional yet clear design which is continued in the high-quality and modern interior. Its efficient and high-performance engineering provides the basis for a high standard of driving enjoyment.” Ola Källenius, Executive Vice President, Sales and Marketing Mercedes-Benz Cars, adds: “The new C-Class embodies Mercedes-Benz’s claim “The best or nothing” in uncompromising style. This is immediately apparent when encountering our new saloon for the first time, as it creates the impression that one is sitting in a higher class of automobile. I am sure that our customers will be delighted by the high-class appeal and agility of the new C-Class.” The C-Class has grown to take account of people’s increasing average height. With an 80-millimetre increase in the wheelbase (2840 millimetres) compared with the previous model, the vehicle is 95 millimetres longer (4686 millimetres) and 40 millimetres wider (1810 millimetres). The resultant additional space benefits first and foremost the rear passengers, who now travel in even greater comfort. The new C-Class also outstrips its predecessor in terms of boot capacity, at 480 litres. Sensual purity and purist forms ON a visual level, the new C-Class represents a bold departure from its predecessor. Its striking, dynamic design exudes sensual purity and arouses emotions. Modern aesthetic was a source of inspiration for the new saloon’s sensuous lines and surfaces, whose harmony and dynamism create an immediate effect. The designers have created minimalist, purist forms for the C-Class which emphasise its intelligent technology and engineering. The clearly defined surfaces deliberately display a degree of tension, lending them a modern and emotional character. Precise lines and sculptural surfaces create progressive light and shade effects. As Gorden Wagener, Vice President Design Daimler AG, notes: “The new C-Class showcases automotive passion by way of a contemporary design idiom. Progressive and emotional highlights underscore the ground-breaking design style of the new C-Class and demonstrate sensual purity. The new C-Class interprets modern luxury on a new level. In the side view a long bonnet, a passenger compartment set well back and short overhangs define the C-Class’s classic, well-balanced Mercedes-Benz saloon proportions. Large wheels emphasize the rear and communicate a stylishly sporty character. The new C-Class comes with H7 halogen headlamps as standard. In addition to the standard-fit headlamps, two energysaving LED variants are available: a static system and a dynamic version with “LED Intelligent Light System”. The characteristic night design lends the new C-Class its very own distinctive look in the dark, too. The rear lamp and brake light in the tail lights feature LED technology in all headlamp versions. High-class interior with fine details 4WD PERFORMANCE ENHANCEMENTS AVAILABLE AT AUTOCARE MT GAMBIER > Steinbauer Power Module > Exhaust Systems > Suspension > 4WD Accessories Trust, Experience & Knowledge YOU CAN RELY ON REPCO AUTHORISED SERVICE 17 Calula Drive, Mount Gambier Ph Ian Clark: 8725 2220 www.repcoservice.com 20 - The Border Watch, Tuesday, December 31, 2013 THE Mercedes-Benz designers have styled the interior on a level which is rarely encountered even in higher vehicle categories. This applies to the carefully chosen high-class materials and their pleasant touch and feel as well as the precision of the finely crafted details. The interior also embodies a new design idiom which combines sensuousness and purity perfectly with dynamic sportiness and contributes to the quality feel of the interior. The driver and front passenger enjoy plenty of space and luxury in a discreet, modern guise on board the new C-Class. This gives rise to a feel-good atmosphere which is new to this class of vehicle – settling into one’s seat in the C-Class is akin to the uplifting feeling of being upgraded from economy to business class on an aeroplane. The interior design demonstrates a bold new approach by Mercedes-Benz. Here the designers combine in accomplished style the architecture of Mercedes-Benz sports cars with a totally new centre console featuring flowing lines. In automatic vehicles a large one-piece centre console panel performs an elegant sweep from the centre air vents to the armrest. These seamless clearcut lines create a sense of open space and convey a thrillingly purist and modern feel. On vehicles with manual transmission the centre console is slightly steeper and features two separate trim elements in order to create ample space for ergonomic operation of the shift lever. A head-up display is also new to the C-Class. Like in a jet fighter, it displays important information directly in the driver’s field of vision on the front windscreen, thus providing for clear legibility and ensuring that the driver is distracted less from the road ahead. The system provides information on vehicle speed, speed limits and navigation instructions and displays messages from DISTRONIC PLUS. Three different design and equipment lines for the exterior and interior respectively offer further scope for individualisation in addition to the standard equipment and appointments. The AVANTGARDE line showcases the C-Class as a sporty saloon, the EXCLUSIVE line places the emphasis on sophistication and modern luxury and the AMG line lends the C-Class a decidedly sporty character. Outstanding CO2 values with new small diesel engine POWERFUL and efficient petrol and diesel engines, all equipped with the ECO start/stop function and complying with the Euro 6 emissions standard, provide for lively performance and great driving enjoyment. They also cut fuel consumption by up to 20 percent compared with the preceding model. Three engine variants are available at the market launch – a diesel in the guise of the C 220 BlueTEC and the two petrol models, C 180 and C 200: Hybrid with four-cylinder diesel and petrol engine AS in the S and E-Class, Mercedes-Benz will additionally be offering a diesel engine combined with a hybrid module. The C 300 BlueTEC HYBRID with four-cylinder diesel engine and a compact electric motor generates an output of 150 + 20 kW and runs on only 3.9 litres of diesel per 100 km/h in NEDC combined mode (provisional figure). A further particularly economical hybrid model which is to follow at a later juncture will feature state-of-the-art plug-in technology.
December 27th 2013
January 1st 2014