The Border Watch : January 7th 2014
Demand for Shorthorn performance THE Shorthorn breed continues to break ground into premium markets as it looks towards the 2014 Rabobank Naracoorte Shorthorn Bull Sale to be held at the Naracoorte showgrounds on March 6, 2014. The sale, in its 42nd year, will showcase some of South Eastern Australia’s best at a time when the Shorthorn breed continues to generate demand into key markets. Shorthorn Beef Breed Promotions Manager Graham Winnell, says that no-one doubts the maternal qualities and efficiency of the Shorthorn breed. “They have more history of maternal performance in Australia than any other breed. “However, we are also seeing increased demand for Shorthorn cattle based on their documented carcass performance,” Mr Winnell said. Shorthorns have had a stellar year in Southern Carcass trials this year including the NSW Beef Spectacular where a pen of Shorthorn steers finished 4th in the overall section, just eight points behind the winner. In South Australia’s Southern Grassfed Carcass Classic, Shorthorns finished second and third in Class 4, demonstrating the versatility of the breed for grainfed and grassfed markets. And now the Shorthorn breed has announced a premium contract for supply into the EU market, which, according to MLA figures, has grown by 40% this year. The contract is for steers with a minimum of 50% Shorthorn content, supplied to feedlots in SE QLD, and demonstrates the Shorthorn breed’s superior fit into this market. Cattle will be grainfed a minimum of 100 under the EU High Quality Beef guidelines. Also, for southern producers, a new MSA market for heavy steers supplied to southern NSW feedlots has opened up. While not a premium market the preference is for Shorthorn and Shorthorn cross cattle. Steers are to be fed on a 130 day program and again demonstrates demand from industry for the breed. “Given the pressure on margins from rising costs, southern producers need to be sure they are not leaving too much on their plates when they go to market,” Mr Winnell said. “The reality is if you keep doing the same thing each year, rising costs mean that you are going backwards in real economic terms. “With their balance of traits across key production and performance indicators, the Shorthorn breed offers tremendous versatility to purebred breeders. “Maternal efficiency, fast growth rates and carcass qual- ity that creates market acceptance is the key to unlocking the maximum productive potential of purebred herds. “For cross breeding programs, Shorthorns have a tremendous history of breed complementarity and allow British bred herds the ability to capture hybrid vigour without sacrificing any of the quality traits that British bred females are known for,” Mr Winnell said. Bulls for the 2014 Rabobank Naracoorte Shorthorn sale will be weighed and scanned prior to sale. Parade will commence from 11.30am with the sale to commence at 1.30pm. SHORTHORNS - Better at it! �Fertility �Growth �Docility �Mothering �Milk �Carcase �Marbling RABOBANK NARACOORTE SHORTHORN BULL SALE Thursday, 6th March, 2014 Bulls paraded from 11.30am — Sale 1.30pm Enquiries to SA Secretariat, Malcolm Buckby, phone (08) 8210 5231 The Border Watch Beef Focus 2014 - 9 635462 BBQ lunch available proceeds to R.F.D.S.
January 3rd 2014
January 8th 2014